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☆ How Google lost its way
▼ + stars: | 2024-02-29 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com time to read: +17 min

Just two months after Google launched Gemini, its flashy new AI model, the company revealed that it had already built a better version. AdvertisementThen, days later, Google scrambled to explain why its image generation tool spit out racially inaccurate depictions of historical figures. Users have long bemoaned — and researchers recently found — a decline in the quality of Google Search results. The fact that Google is not far and away the self-driving-car leader, it's, like, a total joke," the former Google director said, adding that the problem of Google's lost supremacy is "maybe impossible to solve, frankly." Google now is reminiscent of the Steve Ballmer-era Microsoft, which missed the smartphone, search, and cloud waves and was overtaken by Apple, Google, and Amazon.

Persons: OpenAI, Sora, Sam Altman, Sundar Pichai's, Pichai, —, Larry Page, Sergey Brin, Lea Suzuki, Getty Brin, Page, Google, Googlers, Axel Springer, Diane von Furstenberg, Giovanni Giannoni, Michael Avrukin, Vuk Valcic, wouldn't, Patrick Mork, Eric Lehman, Lehman, ChatGPT, Caesar Sengupta, Sengupta, Alexa, Google's, Steve Ballmer, Satya Nadella, Hugh Langley, Lara O'Reilly Organizations: Google, Hollywood, Industry, San Francisco Chronicle, Business, Penske Media, Microsoft, Amazon, The New York Times, Oracle, YouTube, Apple, IBM, Meta Locations: Silicon Valley, Silicon, —

☆ Google is starting to feel like any other business, and staging a comeback won't be easy
▼ + stars: | 2024-02-29 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at how Google has gone from the tech industry's vanguard of cool to just another boring company . AdvertisementGoogle has long stayed atop Silicon Valley's volatile popularity contest — but the best place to work in tech is starting to feel like any other business , Business Insider's Hugh Langley and Lara O'Reilly write. Bureaucracy, an aversion to risk, and deference to Wall Street over employees — things Google long eschewed — have become the norm. The latest example is the debacle surrounding Gemini — its flashy new AI model that faced backlash for being too "woke."

Persons: —, Rebecca Zisser, Hugh Langley, Lara O'Reilly, Alistair Barr, Sundar Pichai, Hugh, Lara, Mateusz Wlodarczyk, BI's Peter Kafka, it's, David Rosenberg, Gary Shilling, Snowflake's Frank Slootman, Ozgur Hakan Aslan Toyota, Boxabl, Elon Musk, Tesla, Hewlett Packard, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb Organizations: Service, Google, Business, Gemini, Meta, Big Tech, OpenAI, Corporations, Nvidia, SEC, Universal Music Group, Universal, BI Locations: —, New York, London

☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

☆ Dell's longtime CMO Allison Dew is set to exit the company
▼ + stars: | 2024-02-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Read previewDell Technologies Chief Marketing Officer Allison Dew is set to exit the company, Business Insider has learned. A Dell spokesperson confirmed the news and said the company thanked Dew for all she accomplished in her time there. This story is available exclusively to Business Insider subscribers. AdvertisementA longtime Dell executive, Dew became the company's chief marketing officer in 2018. Prior to joining Dell, she held marketing leadership roles at Microsoft and previously had worked at advertising agencies.

Persons: —, Allison Dew, Dew, Dell, Geraldine Tunnell Organizations: Service, Dell Technologies, Business, Dell, Microsoft, Intel, WPP, VMLY, McLaren, PGA

☆ For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment
▼ + stars: | 2024-02-08 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

TurboTax is set to run a 45-second ad during the Super Bowl, plus 30-second spots both before and after the game. Investment needs to continue even after the initial airing for the Super Bowl ad to maximize its potential. The company's Super Bowl strategy greatly evolved between those two years. After its 2023 Super Bowl spot that paid homage to the '90s hit movie "Clueless," Rakuten continued to position itself as a fashion marketplace by partnering with New York Fashion Week. Regardless of the risks, Super Bowl advertisers have the opportunity to jolt their business to new heights.

Persons: There's, Todd Allen, Bud Light's, Bud Light, Nick Soukas, TurboTax, Melissa Tifrere, there's, Joe Staples, Ana Dominguez, Grey, Rakuten, Vicki McRae, Rakuten's, McRae, Sofia Colucci, Molson Coors Organizations: Nielsen, Business, Anheuser, Busch InBev, Havas, Lindt, BI, Investment, Super, New York, Super Bowl, EDO, NFL Locations: York, Lindt USA

☆ Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
▼ + stars: | 2024-02-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.

Persons: —, Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles

☆ Lego is leaning into the $6.7 billion 'kidult' economy, through collabs with F1 and Pharrell, and by providing ideas for date night
▼ + stars: | 2024-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "We are noticing a shift, but we are also driving it," Lego Chief Product and Marketing Officer Julia Goldin told Business Insider of the "kidult" trend. This story is available exclusively to Business Insider subscribers. Lego will be putting further efforts around its botanical range around key occasions in 2024, Goldin said. In October, Pharrell Williams biopic, "Piece by Piece," will be released to movie theaters, which will be told using Lego animation.

Persons: —, Julia Goldin, Goldin, Lego, McLaren, Ayrton Senna, Pharrell Williams, Lego Goldin Organizations: Service, Business, Lego, Petronas, BMW, Mercedes

☆ Roku is set to announce Publicis exec Jay Askinasi as its next ad-sales boss
▼ + stars: | 2024-01-31 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Roku is set to announce Jay Askinasi as its new ad-sales boss, sources say. Askinasi will join from PMX, a division of the ad giant Publicis Groupe. Askinasi fills the role left vacant by Alison Levin, who left for NBCUniversal last year. AdvertisementThe streaming and smart-TV company Roku is set to announce that it has hired Jay Askinasi, a senior exec at the ad giant Publicis Groupe, to lead its global media revenue business, according to sources familiar with the matter. Askinasi would fill the role left vacant by Alison Levin, who left the streamer in November to join NBCUniversal as president of its ad-sales unit.

Persons: Jay Askinasi, Alison Levin, —, Charlie Collier, Roku Organizations: Groupe, Askinasi, NBCUniversal, Service, Business Locations: PMX

This is Insider's fourth-annual list recognizing the diverse up-and-coming marketing talent who will define the industry for years to come. These marketers sit below CMO level and represent a variety of roles and backgrounds, from digital media to creative. They come from brand giants like Coca-Cola, General Mills, and LG Electronics, as well as startups like Liquid Death and Mercury. But all show the potential to be the industry leaders of the future. Scroll on to see the 14 rising stars of brand marketing, listed alphabetically.

Persons: General Mills Organizations: Business, LG Electronics

☆ Publicis just laid down the gauntlet on the ad industry by pledging to invest more than $300 million in AI
▼ + stars: | 2024-01-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

In an hour long video presentation, Publicis execs laid down the AI gauntlet to its competitors as Madison Avenue reckons with how AI technology will transform — and challenge — the ad business. It bought first-party data platform Epsilon in a $4.4 billion 2019 acquisition. "We're in such a fantastic position to leverage AI better than our competition," said Carla Serrano, Publicis Groupe global chief strategy officer in an interview. "There's no such thing as AI without great data and we have connected, proprietary data, and we're a platform company," she added. Publicis said it plans to invest 100 million euros, around $109 million, in building the AI platform in 2024.

Persons: Groupe, execs, Publicis, CoreAI, Sapient, Carla Serrano, Serrano, Michael Farmer Organizations: Business, Madison, reckons, Microsoft, Labs, Epsilon, WPP, Havas, Publicis Groupe, Google, Tech

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

☆ Check out the pitch deck that helped mobile adtech startup Big Happy raise $2.5 million in Series A funding
▼ + stars: | 2024-01-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

These types of campaigns typically take only a few days to build, Big Happy says. Big Happy CEO Jonathan Frohlinger said the company differs from others in the space because it's built its own tech in-house. Infolinks is now taking a 10% stake in Big Happy, which values the mobile ad firm at $25 million. "Jonathan and Big Happy are trying to do the opposite of that and innovate in an incredibly vanilla environment." Check out the investor pitch deck Big Happy used to raise its $2.5 million Series A round.

Persons: —, Big, Happy, Jonathan Frohlinger, Infolinks, Bob, Jonathan Organizations: Service, Business, Big Happy, Pillsbury, Royal, Big Locations: New York, Royal Caribbean

☆ The pioneering influencer firm Gleam Futures is shutting down its talent-management arm
▼ + stars: | 2024-01-19 | by ( Marta Biino | Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

It's the end of an era: the pioneering influencer agency Gleam Futures has sunset its talent-management arm, the company confirmed to Business Insider. Ad giant Dentsu Aegis acquired a majority stake in Gleam in 2017 and took over as sole owner in 2020. On the talent side, Gleam Futures had been undergoing changes for some time. In 2023, Gleam Futures managers slowly began an exodus toward other UK talent firms, including InterTalent, Insanity, and HLD, bringing their talent with them. The company's website went from showing a roster of over 60 talent in 2022 to just 20 in late 2023.

Persons: Gleam, Dom Smales, Zoe Sugg, Tanya Burr, Melanie Kentish, Gleam's, Julie Chadwick Organizations: Gleam, Business, Gleam Futures, Studios, Dentsu Locations: Gleam

☆ Check out the pitch deck interactive video startup Adventr used to raise $8 million as it looks to become the 'Photoshop of connected media'
▼ + stars: | 2024-01-18 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

This story is available exclusively to Business Insider subscribers. Adventr offers a cloud-based platform that lets users upload assets and connect to their databases to create interactive videos for free. To that end, Harris hopes Adventr will become like the "Photoshop of connected media," where it becomes the standard platform people use to access such technology. Adventr first raised a roughly $5 million seed round in 2021, led by Paladin Capital, with participation from Reinventure Capital, In/Visible Ventures, and music artist John Legend. Check out the investor deck that helped Adventr secure $8 million in seed funding below.

Persons: —, Marc Jacobs, Devo Harris, Tom Cruise's, Harris, Adventr, John Legend, Edward Dugger, Dugger Organizations: Service, Business, Amazon, Cisco, Paladin, Reinventure, Ventures Locations: New York

☆ Ad industry veteran John Nardone and PE firm GTCR are hunting for acquisitions to build the next big adtech rollup
▼ + stars: | 2024-01-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

A little over two years after selling adtech company Flashtalking to Mediaocean for $500 million , John Nardone is on the hunt for his next big adtech exit, he confirmed to Business Insider. Private equity firm GTCR is poised to be the financial sponsor on such a deal. Nardone intends to become CEO of the roll-up company and expects to bring on his own management team. Days before the agreement closed, "Vista swooped in and stole the deal," Nardone said. Before Flashtalking, Nardone sold the adtech company [x+1] to fellow adtech firm Rocket Fuel for around $230 million , and he helped take the digital marketing and research company Modem Media public.

Persons: John Nardone, Mediaocean, GTCR, Nardone, Innovid, — Innovid, Stephen Master, GTCR's Organizations: Business, Vista Equity Partners, Media Locations: Mediaocean, —

☆ New ads business will launch on Philips Smart TVs to take on Samsung and LG in the $33 billion connected-TV ad market
▼ + stars: | 2024-01-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Read previewA new connected-TV ads business is set to launch on Philips Smart TVs in the coming weeks to rival competing solutions from LG, Vizio, and Samsung, according to multiple people familiar with the matter. The new offering is from TP Vision, a consumer electronics company that operates the Philips Smart TV brand in Europe and other countries outside the US. TitanOS will operate as a standalone business unit from TP Vision, a separate person familiar with the matter said. AdvertisementIn the highly competitive connected-TV ads market, scale will be crucial to the success of Titan Ads. AdvertisementAs one TV ad buyer put it, "The last thing we need is more hardware fragmentation initiatives.

Persons: —, Janko Roettegers, TPV, Ampere, Richard Broughton Organizations: Service, Philips Smart, LG, Samsung, Business, TP, Philips Smart TV, Philips TV, TitanOS, TP Vision, Philips, Pocket Media, Titan, Ampere Analysis, Sony, Netflix, YouTube Locations: Europe, Americas

☆ 10 industry leaders transforming business in 2023
▼ + stars: | 2023-12-11 | by ( ) www.businessinsider.com time to read: +20 min

In 2023, Business Insider's annual list of People Transforming Business highlights key players across the advertising, ESG, finance, AI, and labor sectors. Increasingly, they're turning to more opaque private credit markets to borrow money. The world of private credit sits outside the traditional banking system. Analysts expect the private credit market to balloon in size — likely keeping lawyers like Breen very busy. Muthukrishnan is trying to make sense of how risky these private credit loans are by overseeing what is so far the most comprehensive look at vulnerabilities in the industry.

Persons: Mira Murati, who's, Vince Toye, Eileen Fisher, Eileen Fisher Fisher, Guerin Blask, Eileen Fisher Eileen Fisher, she's, Fisher, Janelle Jones, Jones, Lexey, —, She's, Justin Breen, Proskauer Breen, Proskauer Justin Breen, he's, Breen, Ares Capital, He's, McLaren, Julie Su, Labor Julie Su, Department of Labor Julie Su, Su, Marty Walsh, Murati, Jim Wilson, Neal Mohan, YouTube Mohan, Katie Thompson, YouTube It's, YouTube isn't, Mohan, Muthukrishnan, Satya Nadella, Microsoft Satya Nadella, Ben Kriemann, Nadella, Steve Ballmer, Mathias Döpfner, Axel Springer, Tim Cook, Apple Cook, Justin Sullivan, Cook, Steve Jobs, Jobs, JPMorgan Chase Toye, JPMorgan Chase, Toye, they'll, Vince Toye's, Bella Sayegh, Rebecca Ungarino, Lara O'Reilly, Juliana Kaplan, Alex Nicoll, Tim Paradis, Stephanie Hallett, Michelle Abrego, Josée Rose, Ryan Joe, Emily Canal, Kaja Whitehouse, Alyssa Powell, Davis, Jonann Brady Organizations: JPMorgan, Service Employees International, SEIU, New York, Ford, Service Employees International Union, United Auto Workers Union, Spelman College, US Department of Labor, Economic Policy Institute, Center for Economic, Research, Department of Labor, The New York Times, Ares, Churchill Asset Management, European, Atlético Madrid, Labor, Labor Department, MacArthur Foundation, New York Times, Dartmouth, OpenAI, Associated Press, YouTube, NFL, DirecTV, Federal, Microsoft, Manipal Institute of Technology, University of Wisconsin -, University of Chicago, Apple, Apple Watch, Google, Time, JPMorgan Chase, National Housing Trust, Trenton Almgren Locations: McDonald's, Lorain , Ohio, Atlanta, California, Los Angeles, Albania, Canada, Muthukrishnan, Hyderabad, India, University of Wisconsin - Milwaukee, OpenAI, Virginia, Wells Fargo, Trenton

☆ Infillion has rehired 40 ex-MediaMath staffers as it presses ahead to relaunch the bankrupt former adtech pioneer
▼ + stars: | 2023-12-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"If MediaMath was Will Smith — he had a whole acting career before he slapped Chris Rock in the face," Emrich told Insider. It's been a little over three months since Infillion, a US-based adtech company that owns assets like Gimbal and TrueX, bought MediaMath in a bankruptcy auction for $22 million. Emrich's team at Infillion is on track to relaunch the MediaMath demand-side platform and data management platform before the end of the year. Infillion also wants to integrate MediaMath with its other assets so companies can enhance their own advertising businesses using its tech. With the help of former MediaMath CEO Joe Zawadzki and his venture capital firm Aperiam Ventures, which is advising the company, Infillion has hired back 40 former MediaMath staffers.

Persons: Rob Emrich, they'll, MediaMath, Will Smith —, Chris Rock, Emrich, It's, Infillion, Joe Zawadzki, Carl Millikin, Vince Li, Geoff King Organizations: TrueX, MediaMath's, Google, Business, Aperiam Ventures Locations: US, Infillion, America

☆ Twitch's chief revenue officer is set to leave the company
▼ + stars: | 2023-12-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: 1 min

Twitch Chief Revenue Officer Walker Jacobs is set to leave the company this month. It's understood he has another job lined up, a person familiar said. It's been a rocky year for Twitch amid a CEO change, layoffs, and soft ad market. Twitch Chief Revenue Officer Walker Jacobs is set to leave the Amazon-owned livestreaming company at the end of this month, according to two people familiar with the matter. This story is available exclusively to Business Insider subscribers.

Persons: Walker Jacobs, It's, Jacobs Organizations: Twitch, Amazon, Amazon Prime, English Premier League soccer, Business

☆ It sure looks like Elon Musk is deliberately destroying X
▼ + stars: | 2023-11-30 | by ( Jyoti Mann | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Elon Musk seems to be trying to sabotage X by telling major advertisers "go fuck yourself." It gives weight to a theory that Musk may be deliberately trying to sink X, formerly Twitter. Those banks have since been trying to sell the debt — which looks increasingly worthless as Musk drives X into the ground. In the meantime, X and Musk must pay millions of dollars in interest to their financiers. "There is no way back, there is no way to reverse the statement Elon made yesterday," said Ruben Schreurs, chief strategy officer at the marketing consultancy Ebiquity, which works with major advertisers.

Persons: Elon Musk, Martin Sorrell, —, NBCUniversal, Musk, Linda Yaccarino, Linda, Jerod Harris, Matt Levine, Levine, Lou Paskalis, Musk's, Paskalis, BI's Grace Kay, Kali Hays, it's, Elon, Ruben Schreurs, Yaccarino, didn't Organizations: Service, The New York Times, Apple, Disney, IBM, Bloomberg, Bank of America, AJL, Musk's Twitter, Ebiquity, X

☆ Autodesk's CMO explains why advertising on the MSG Sphere in Vegas, which reportedly costs $450,000 a day, was worth every penny
▼ + stars: | 2023-11-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

@brycebetts132 I've watched every video of the Sphere in Vegas and this new ad is by far my favorite. By comparison, running a billboard campaign in New York's Times Square for one to three days costs between $5,000 and $25,000, according to outdoor advertising company Inspiria Outdoor. A representative for the Sphere Entertainment Company said the company doesn't discuss financials. One TikTok video, which has notched up more than 14,000 likes, declared it " the best Sphere ad ." The Sphere debuted its first advertising campaign in September of this year and has featured brands including YouTube, the NBA, Heineken and Xbox.

Persons: @brycebetts132 I've, ♬, Dara Treseder, Treseder, tentacled, Ryan Reynolds, Otto Desć, Carla Herrero, Herrero Organizations: Autodesk, Marvel, Business, ♬ Marvel Studios, Sphere Entertainment, Autodesk University, YouTube, NBA, Heineken, Xbox, University College London, Mercedes, AMG PETRONAS Formula One Locations: Las Vegas, Vegas, New

The ad industry is in the midst of a major shakeup. This year, generative AI emerged as a tool that could potentially take advertising work to new heights , even as some staffers fear they could be replaced . This story is available exclusively to Business Insider subscribers. This is the sixth year Business Insider is recognizing rising changemakers within ad agencies. Scroll down to see 30 rising stars of Madison Avenue, listed alphabetically.

Organizations: Google, Business, Madison

☆ Inside WPP's multiyear plan to transform its giant media buying business GroupM
▼ + stars: | 2023-11-14 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

While GroupM always had country-level P&Ls, it previously let its individual agencies — EssenceMediaCom, Wavemaker, MSix&Partners, and Mindshare — be responsible for their own budgets. This move is the latest in Juhl's plan to make these different media agencies follow similar business practices across all of the markets in which GroupM operates. Under Juhl, GroupM centralized media delivery within a unit called Nexus and centralized all of GroupM's data and technology within a unit called Choreograph. Juhl said that despite the push to streamline its business, GroupM's individual agency brands will continue to operate as separate entities rather than a homogenous media group. WPP said last month it will reveal more details about its plans to simplify GroupM at its Capital Markets Day in January.

Persons: Christian Juhl, GroupM, Juhl, —, Publicis, EssenceMediaCom, Mindshare, Kirk McDonald Organizations: Business, Ls, MSix, Partners, Groupe, Unilever, North America, WPP Locations: GroupM, China

☆ Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe
▼ + stars: | 2023-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

There are growing rumblings within the ad industry that Google won't be able to get rid of third-party tracking cookies until 2025 at the earliest. It has since delayed that plan twice to give the ad industry more time to prepare, but has repeatedly said it's on track for a fourth-quarter, 2024 cookie expiry date. "It's a mess," said one ad industry executive speaking on condition of anonymity in order to talk freely about the process. The CMA's latest Privacy Sandbox update listed various concerns from various constituents about the proposals. Despite some skepticism that Google can hit its 2024 deadline, many in the ad industry just want to move past third-party cookies after almost four years in limbo.

Persons: James Rosewell, Rosewell, Achim Schlosser, there's, —, Paul Bannister, Bannister, Mathieu Roche Organizations: Google, UK's, Markets Authority, CMA, Movement, European netID Foundation, Publishers, Yahoo

☆ Sixty percent of major brands plan to increase their ad budgets in 2024, new research shows
▼ + stars: | 2023-11-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Marketers have expressed cautious optimism looking ahead to 2024, with 60% of respondents in a new survey saying they plan to increase their ad budgets next year. Just 29% of respondents last year said they were expecting to increase their media budgets in 2023. Of the remaining 40% of those surveyed, roughly one-third (33%) said they intended to maintain their 2023 budgets into 2024. Meanwhile, print, linear TV, and radio were all likely to decline in their share of most marketers' budgets in 2024, according to the report. Around a third of advertisers said they plan to conduct log-level analysis of the programmatic supply chains in 2024 and 2025, according to the report.

Persons: Stephan Loerke, it's, we'll Organizations: World Federation, Retailers, CTV

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